Present Over Future

One concept. Four tiers of command. Which do you speak?

Category: Cognition

Foundational Lexiconwanting it now
Executive Parlancetemporal discounting
Scholarly Discoursehyperbolic time preference
Babel ZenithPresent Bias
Origin: Behavioral Economics

Etymology & Meaning

Preferring immediate rewards over larger future rewards.

In the Boardroom

Taking the quick win over the long-term strategic investment.

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