Projection Bias

One concept. Four tiers of command. Which do you speak?

Category: Cognition

Foundational Lexiconthinking others think like me
Executive Parlanceassumed similarity
Scholarly Discourseegocentric attribution
Babel ZenithProjection Bias
Origin: Social Psychology

Etymology & Meaning

Projecting your preferences onto others.

In the Boardroom

Building products for yourself instead of customers.

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