Prospect Theory

One concept. Four tiers of command. Which do you speak?

Category: Cognition

Foundational Lexiconlosses hurt more
Executive Parlancereference-dependent utility
Scholarly Discoursevalue function asymmetry
Babel ZenithProspect Theory
Origin: Kahneman & Tversky

Etymology & Meaning

Psychological theory of decision-making under risk.

In the Boardroom

Understanding why people hate losses more than they love gains.

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