Razor and Blades

One concept. Four tiers of command. Which do you speak?

Category: Strategy

Foundational Lexiconcheap razor expensive refills
Executive Parlancetied products
Scholarly Discoursecomplementary pricing
Babel ZenithRazor-Razorblade Model
Origin: Gillette

Etymology & Meaning

Selling the platform cheap and consumables expensive.

In the Boardroom

Making money on recurring purchases, not initial sale.

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