Razor-Razorblade Model

One concept. Four tiers of command. Which do you speak?

Category: Strategy

Foundational Lexiconcheap then expensive
Executive Parlancelocked-in consumables
Scholarly Discourseinstalled base monetization
Babel ZenithRazor-Razorblade
Origin: Gillette

Etymology & Meaning

Selling core product cheap and consumables expensive.

In the Boardroom

Pricing the printer low to sell expensive ink forever.

Begin Your Ascent Master “Razor-Razorblade” and 100+ executive concepts. Free executive vocabulary audit — takes 3 minutes.

← Explore the full Executive Glossary