Reason for War

One concept. Four tiers of command. Which do you speak?

Category: Negotiation

Foundational Lexiconreason to fight
Executive Parlancejustification for conflict
Scholarly Discourseprovocative act
Babel ZenithCasus belli
Origin: Latin
Pronunciation: /ˈkeɪsəs ˈbɛlaɪ/

Etymology & Meaning

An act or event that justifies or precipitates war.

In the Boardroom

The competitive move that triggers an all-out market share battle.

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