Rule of 40

One concept. Four tiers of command. Which do you speak?

Category: Strategy

Foundational Lexicongrowth plus profit
Executive Parlanceefficiency benchmark
Scholarly Discoursebalanced growth metric
Babel ZenithRule of 40
Origin: Brad Feld/SaaS

Etymology & Meaning

Growth rate plus profit margin should exceed 40%.

In the Boardroom

Balancing growth investment against profitability.

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