Share of Mind

One concept. Four tiers of command. Which do you speak?

Category: Marketing

Foundational Lexiconhow much you're thought of
Executive Parlancemental presence
Scholarly Discoursecognitive share
Babel ZenithShare of Mind
Origin: Marketing

Etymology & Meaning

The proportion of customer thinking dedicated to your brand.

In the Boardroom

Being the first brand that comes to mind.

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