Share of Voice

One concept. Four tiers of command. Which do you speak?

Category: Marketing

Foundational Lexiconhow much you're heard
Executive Parlancemarket presence
Scholarly Discoursecommunication share
Babel ZenithShare of Voice
Origin: Advertising

Etymology & Meaning

Your brand's visibility relative to competitors.

In the Boardroom

Dominating the conversation in your category.

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