Social Proof

One concept. Four tiers of command. Which do you speak?

Category: Psychology

Foundational Lexiconothers do it
Executive Parlanceconformity signal
Scholarly Discoursebehavioral imitation
Babel ZenithSocial Proof
Origin: Robert Cialdini

Etymology & Meaning

People follow the actions of others when uncertain.

In the Boardroom

Displaying customer logos to build credibility.

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