Strategic Substitutes

One concept. Four tiers of command. Which do you speak?

Category: Strategy

Foundational Lexiconif you do more, I do less
Executive Parlanceinverse response
Scholarly Discoursenegative strategic complementarity
Babel ZenithCournot Competition
Origin: Antoine Cournot
Pronunciation: /kurˈnoʊ/

Etymology & Meaning

When one player's increase causes others to decrease their action.

In the Boardroom

Increasing capacity forces competitors to reduce theirs.

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