Switching Cost

One concept. Four tiers of command. Which do you speak?

Category: Strategy

Foundational Lexiconcost to change
Executive Parlancetransition expense
Scholarly Discoursecustomer lock-in
Babel ZenithSwitching Cost
Origin: Economics

Etymology & Meaning

The cost a customer incurs to switch providers.

In the Boardroom

What keeps customers from leaving for competitors.

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