Technology Adoption

One concept. Four tiers of command. Which do you speak?

Category: Strategy

Foundational Lexiconwhen people use new things
Executive Parlancediffusion curve
Scholarly Discourseadoption lifecycle
Babel ZenithTechnology Adoption Lifecycle
Origin: Everett Rogers

Etymology & Meaning

The progression from innovators to laggards in adoption.

In the Boardroom

Targeting early adopters before the mainstream.

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