Terra Incognita

One concept. Four tiers of command. Which do you speak?

Category: Strategy

Foundational Lexiconunknown territory
Executive Parlanceuncharted space
Scholarly Discourseepistemic frontier
Babel ZenithTerra Incognita
Origin: Latin/Cartography
Pronunciation: /ˌtɛrə ɪnˈkɒɡnɪtə/

Etymology & Meaning

Unknown land; unexplored territory.

In the Boardroom

Entering markets or technologies with no precedent.

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