The Innovator's Curse

One concept. Four tiers of command. Which do you speak?

Category: Strategy

Foundational Lexiconpioneers get hurt
Executive Parlancefirst-mover disadvantage
Scholarly Discourseinnovation paradox
Babel ZenithCrossing the Chasm
Origin: Geoffrey Moore

Etymology & Meaning

The gap between early adopters and mainstream market adoption.

In the Boardroom

Watching fast followers capture the market you created.

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