Throwing Good Money After Bad

One concept. Four tiers of command. Which do you speak?

Category: Cognition

Foundational Lexiconcan't give up
Executive Parlanceescalation of commitment
Scholarly Discourseirrecoverable investment valuation
Babel ZenithSunk Cost Fallacy
Origin: Behavioral Economics

Etymology & Meaning

Continuing an endeavor due to previously invested resources.

In the Boardroom

Refusing to kill a failing product because of R&D already spent.

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