Top of Mind

One concept. Four tiers of command. Which do you speak?

Category: Marketing

Foundational Lexiconfirst thought
Executive Parlanceinstant recall
Scholarly Discourseunaided awareness
Babel ZenithTop of Mind Awareness
Origin: Marketing Research

Etymology & Meaning

Being the first brand recalled in a category.

In the Boardroom

When customers think of your category, they think of you.

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