Trojan Horse

One concept. Four tiers of command. Which do you speak?

Category: Strategy

Foundational Lexiconhidden attack
Executive Parlancedeceptive entry
Scholarly Discoursestrategic infiltration
Babel ZenithTrojan Horse
Origin: Greek Mythology

Etymology & Meaning

A deceptive scheme that appears harmless.

In the Boardroom

Entering a market with an innocent product that enables expansion.

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