VERBUM.VIP

Viral Coefficient

One concept. Four tiers of command. Which do you speak?

Category: Strategy

• Foundational Lexiconsharing speed
• Executive Parlanceorganic propagation rate
• Scholarly Discoursenetwork virality multiplier
• Babel ZenithK-factor

  Origin: Growth Hacking

Etymology & Meaning

The number of new users each existing user generates.

In the Boardroom

Optimizing referral loops until K-factor exceeds 1.0.

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