Working Backwards

One concept. Four tiers of command. Which do you speak?

Category: Strategy

Foundational Lexiconstart from customer
Executive Parlancecustomer-centric development
Scholarly Discoursereverse engineering from outcome
Babel ZenithWorking Backwards
Origin: Amazon

Etymology & Meaning

Starting with the customer need and working backwards to solution.

In the Boardroom

Writing the press release before building the product.

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