Zeitgeist

One concept. Four tiers of command. Which do you speak?

Category: Culture

Foundational Lexiconspirit of the age
Executive Parlancecultural moment
Scholarly Discourseepochal consciousness
Babel ZenithZeitgeist
Origin: German
Pronunciation: /ˈtsaɪtɡaɪst/

Etymology & Meaning

The defining spirit or mood of a particular period.

In the Boardroom

Building products that capture the moment.

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